1. The brief
At a time when their main audience was unable to shop in stores due to the COVID-19 pandemic, British perfume and scented candle brand Jo Malone sought to transcend traditional limitations by reimagining the sensory experience of shopping. Recognising the power of scent as a defining element of their brand identity, Jo Malone wanted an innovative virtual experience that would seamlessly integrate fragrance into a captivating visual representation. Understanding the significance of this endeavour, Jo Malone entrusted Holition, renowned for their expertise in digital innovation, to bring this vision to life. Tasked with the challenge of translating the intangible allure of scent into immersive digital experiences, our collaboration with Jo Malonepaved the way for a new era of interactive shopping.
In response to the brief, our team developed a 360 degree experience in which users were able to experience townhouse style luxury shopping in a Jo Malone inspired environment. This environment consisted of a series of rooms that were built with elegant animations that revealed Jo Malone products and scents which users could discover and purchase.
2. The Solution
The 360 shopping experience was crafted to offer an immersive and visually captivating setting, showcasing an artistic interpretation of Jo Malone's townhouse. As a Visual and UX Designer, I played a central role in creating the overall visual identity of the virtual townhouse. This encompassed working on 360-degree animations, drawings, and edits for different rooms within the townhouse, ensuring a cohesive and immersive experience. The goal was not only to provide a unique shopping journey but also to infuse each room with artistic elements that resonated with Jo Malone's brand.
