Rolls Royce - Pauline Roques

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Pauline Roques
Digital designer

Rolls Royce

Working with Rolls Royce on their rebranding in late 2019, I had the opportunity to design and execute visuals which expressed the finesse, quality and excitement associated with one of the ultimate luxury car brands.

Project

Showroom Display

Role

Visual & Motion Designer

Our team had to create a new vision for the brand and propose different artistic directions. We introduced the idea of creating ink worlds where the luxury is expressed in the details of the striking macroscopic ink visuals.

I assisted during the video shoot and post editing of the footage, finding the right mediums and colours for Rolls Royce's new vision. The bright colours of the inks float around the silver Spirit Of Ecstasy, giving the impression the statue is floating in another world, microscopic or macroscopic.

Next Project

Our team had to create a new vision for the brand and propose different artistic directions. We introduced the idea of creating ink worlds where the luxury is expressed in the details of the striking macroscopic ink visuals.​

Our team had to create a new vision for the brand and propose different artistic directions. We introduced the idea of creating ink worlds where the luxury is expressed in the details of the striking macroscopic ink visuals.